Our Story
blinger® came to Angie Cella in a dream. She transformed her vision into a unique and patented hair gem bedazzler. blinger® has debuted on television, in celebrity circles, and is found in stores around the world.
blinger® Started with a Dream
One night, Angie Cella, a single mom of four, dreamed about a device that put gems in her hair. She woke up the next morning in love with the idea and believed she could invent it. A few weeks later, she had a second dream. In this one, God told her, “I want you to make this product.” What followed was a long and arduous journey. She hired four different engineering firms over four years, and none of them could produce a viable prototype. But she kept going, even with all the letdowns, and failed attempts, determined to answer the call God had put on her heart. Ultimately, after hiring her fifth engineering firm with the last of her money, she had a working prototype similar to the device we have today. Nonetheless, she had used all her savings, was maxed out in debt, and had been rejected by every investor she had approached.
The only way to bring her product to market would be to make one more and pretty big sacrifice, but this would be too large to not make sure her children were on board. She gathered them all in the kitchen and asked, “What if we sell the house and I’ll build the [manufacturing] tool myself in China? We’ll just live in an apartment for a year or two. What do you think?” They all looked at her with blank stares, and then her oldest, Cambria, said, “You’ve got to do it Mom.” That’s all she needed to hear. Within a couple months, Angie had sold their home, half their belongings, rented a townhome, and begun manufacturing blinger®.
Five months later, in October 2018, she took blinger® to Dallas Toy Fair and the Women in Toys event in Texas, where she had the opportunity to present her product to Walmart. By the end of the first day, it was a hit. blinger® has now been distributed all over the world.
A note from Angie…
Most of the journey was tough, so much so, I thought God had made His first mistake in choosing me. But I kept going, even when it was really hard. Everyone asks me now how I persevered, and my answer is because I really just couldn’t quit – it was simply something I had to finish. Plus, with God as my business partner, I knew it had to work out eventually. After all, there is no obstacle too big for Him.
“All things are possible to the person who believes.”
~ Jesus, Mark 9:23
I'm happy and excited, but also very humbled, with the launch of blinger® for women. It's amazing to be here finally, bringing the full vision of my product, my dream, to life. I want girls and women of all ages to shine brightly and to feel confident in who God created them to be. Our motto is to "Brighten Lives" and that's what I hope we do. Thank you for being apart of my journey, and my dream!
Read the whole story in her book Blinger: An Entrepreneur's Faith-Based Journey
blinger: An Entrepreneur's Faith-Based Journey
Read about Angie's remarkable journey in her book,
Blinger: An Entrepreneur's Faith-Based Journey.
Our Mission
Brighten Lives
Our Vision
Shine so brightly as a company that others can’t help but see the evidence of God’s goodness and faithfulness in our lives.
Our Values
Integrity ~ Commitment ~ Transparency ~ Community
Meet the blinger® Team
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Angie Cella, Founder and Chief Dreamer
Angie is a mom of four beautiful children. She’s an inventor, an entrepreneur, a Christian author, and a woman of profound faith. Throughout her career, she has dedicated herself to hard work and persistence, and to motivating and supporting others to achieve their dreams. She believes that everyone has a God-given purpose and that discovering this will lead to personal growth and fulfillment – true success – in life.
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Liz Miller, Chief Operating Officer
Liz has been heading up day-to-day operations for businesses large and small for over 25 years. Her expertise as a leader in project management, IT, HR, administration, and vendor relations has facilitated the success of many a company, particularly in the start-up space.
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Heather Fink, Chief Marketing Officer
Heather has been leading marketing for an array of world-class beauty brands for over 30 years. Her experiences at L'Oréal, Lauder, The Limited, Interparfums, QVC and The Sexiest Beauty, afford her enormous insights and resources related to trend, innovation, and partnerships.
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Glenn Massina, Legal Counsel
Glenn has over 25 years’ worth of experience guiding businesses on the protection and commercialization of intellectual property. He provides expertise on contracts; patent, trademark, copyright, and trade secret protection; intellectual property clearance; and licensing. Glenn’s focus is the integration of an IP strategy with the overall business plan. Glenn received a Bachelor of Science in Mechanical Engineering from Villanova University and his Juris Doctor from Hofstra University School of Law where he served as a research editor for the Labor Law Journal. He is a member of the Pennsylvania and New Jersey Bars, the United States District Court for the Eastern District of Pennsylvania, and is registered to practice before the United States Patent and Trademark Office.
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Jason Ward, Creative Director
Jason has a passion for photography, graphic design, and brand creation. He has over 20 years of experience working for global A-brands and maturing startups, with a core strength in creative / design leadership roles. Jason has built award-winning brands with his talent of integrating the brand with the experience. He also has an extensive and broad background in marketing, from print to digital advertising and filmmaking for and across many platforms.